Engineering
Next.js + React custom codebase. Brand config single-source-of-truth (lib/brand.ts) driving both the concrete + mentorship funnels.
Salt Lake City concrete contractor + contractor mentor — one bespoke Next.js site running two funnels: local quote intake and the 100K Concrete Mentorship.
Best of · all time
Tasks completed
888+
Leads generated
300+
Posts sent
1,000+
Views
50K+
Problem
A premium concrete contractor (driveways, patios, stamped flatwork across the Wasatch Front) needed a site that both converts local quote requests AND runs a separate mentorship funnel for contractors scaling to $100k/mo. Template builders can't do per-city local SEO, instant quote intake, and a second application funnel under one brand.
Solution
Bespoke Next.js operator site fronting both funnels: primary concrete funnel (services, per-city service-area pages, instant pricing calculator, get-a-quote intake, gallery, reviews, quote cards) and a secondary 100K Concrete Mentorship funnel (program page + application). Media kit, branded newsletter, resources hub, and member accounts on top. AI CEO layer routes inbound quotes + mentorship applications; LocalBusiness JSON-LD + per-city pages own the Salt Lake / Wasatch Front local search surface.
Systems
Engineering
Next.js + React custom codebase. Brand config single-source-of-truth (lib/brand.ts) driving both the concrete + mentorship funnels.
Pages
Home, services, per-city service-area/[city] pages, instant pricing-calculator, get-a-quote, gallery, reviews, quote-cards, media-kit, resources/[slug], mentorship + mentorship/apply, newsletter, accounts (signup/login/account), admin.
Design
Bespoke brand identity + design system — premium contractor look, mobile-first, custom components throughout (not a template).
SEO + JSON-LD
LocalBusiness structured data, data-driven per-city service-area pages for Salt Lake + the Wasatch Front, sitemap, robots, llms.txt, Satori-safe OG.
Lead capture
Get-a-quote + pricing-calculator + mentorship application funnels POST to API routes → CRM mirror + Resend notifications (real human sender, never noreply@).
Federation integration
Cross-promo embed + sponsor surface; inbound analytics tenancy ready to provision.
Ops
Vercel project bound, DNS + SSL, OG/Twitter images, newsletter on a verified domain.
Agentic stack
Market position · 2026
Template | Basic Website
$1.5k – $3.5k
Squarespace / Wix / Webflow stock theme. No custom code. AI CEO layer included.
Hobbyists, side projects.
Themed CMS | Advanced Website
$5k – $12k
WordPress or Shopify with theme customization, basic plugins. AI CEO layer included.
Local services, e-commerce starters.
Bespoke Next.js | Agentic Website
$18k – $25k
Custom codebase, custom design system, JSON-LD schema, analytics pipeline. AI CEO layer included.
Operators, artists, founders, mastermind hosts.
Ultimate Power | Sovereign Empire
$30k – $80k+
Above + federation distribution + multi-site AI CEO orchestration + retained operation.
Long-term partners with revenue at stake.
Engagement
Build range: $18k – $25k · Tier: Tier 3 · Bespoke Next.js.
| Line item | Price |
|---|---|
| Discovery + brand DNA capture | $1,500 fixed |
| Custom build (Tier 3 spec) | $18,000 – $25,000 |
| Federation onboarding | $3,500 one-time |
| Hosting + maintenance retainer | $750 – $1,500 / mo |
| Sponsor revenue split | 30% of brokered sponsor revenue |
| Booking attribution | 10% of federation-referred bookings |
One call. We map the bottleneck and show you the federation stack that fixes it.
Book a strategy call →Pass it forward
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